Marketing experts have known all along that consumers rely on online reviews when making both small and large purchasing decisions. Professionals in the field of marketing are also well aware of the fact that positive online reviews will help your website rank higher on the Google search engine. However, we’ve only recently learned that responding to both positive and negative online reviews also help your website rank higher on Google. That works hand in hand with online reputation management. In essence, responding to online reviews is a must for every organization.
The vast majority of consumers form their first impression of your company based on online reviews. If you take the time to thank your satisfied customers or clients for posting positive online reviews, it goes a long way in showing that you care about customer service. The same holds true when responding to customers or clients that are not happy with your products and or services. Your response shows that you’re trying to fix the issues in order to improve their overall experience with your business. That can go a long way in turning an unhappy customer/client into a happy customer/client. It also goes a long way in showing new customers how you handle upsets. Believe it or not, negative reviews are read before positive reviews and your response to those reviews is just as important.
The majority of unhappy customer/client reviews expect you to respond and react positively as long as you provide them with an equitable solution. In addition, responding to negative reviews and solving issues will increase the number of customers or clients who will recommend your organization to their contacts. People know that you are bound to make mistakes. It’s how you rectify those mistakes that count the most. Responding to online reviews shows Google that you truly value your customers or clients. It also shows Google that you truly value the feedback that they leave about your business. Google’s job is to provide their customers with the highest quality results for their searches. That means that one of the ranking factors Google uses is based on how happy you make your customers or clients. The happier they are the higher your website will rank. Responding to online reviews will go a long way in making and keeping your customers or clients happy. In turn that will make Google happy with you and your business, which is good for your business and your bottom line.
Thrive Online Reputation Management provides businesses with a turnkey service that not only generates positive reviews, but we also respond to all negative and positive reviews for you. It also attracts more customers or clients. It truly matters what people are saying about you online. We can help ensure that they are saying good things about your business. Please contact us today for more information. We look forward to working with you.