In the current day and age consumers tend to spread the word online, specifically on Google Reviews. Furthermore, Google Reviews affect your website ranking. So, if you have good reviews on Google Reviews your website will rank higher in the Google search results. However, if your have a bunch of bad reviews your website will rank lower in the Google search results. This is due to the fact that Google trusts the principal of word of mouth marketing. That means Google factors in both the quality and quantity of reviews in order to help evaluate your search position.
Think about it this way. Your potential customers or clients utilize online reviews when determining if they should purchase your products or services or do business with your company. Google takes a similar approach because the search engine giant wants to deliver the correct information, products, and services to you in the fastest manner possible. So, how much influence do Google Reviews actually have on your website’s ranking in Google Search? The answer is Google Reviews have a significant amount of influence.
According to a recent study, online reviews are now the fifth most significant factor in regards to where your business website ranks on Google searches. That means Google Reviews should be an incredibly important piece of your Search Engine Optimization efforts. That being stated, Google Reviews should also be an important piece of your overall marketing efforts because it does more than help your website rank higher in the search results. In fact, Google Reviews has a tremendous impact on the purchasing decisions of your potential customers or clients.
Online reviews build brand awareness because consumers read them in order to learn about companies and the products and or services that they provide. In addition, when the vast majority of consumers find your business online they will not only check how many stars your company averages, they will also notice the amount of reviews that you have. The bottom line is that businesses with a significant amount of high-ranking reviews are fare more attractive to consumers.
It’s as simple as that. So, if you want your potential customers or clients to actually click on your website after they find it in the search results, it’s incredibly important to have a significant amount of good reviews. Otherwise, they will skip right over your business and go directly to your competition.
Thrive Online Reputation Management provides businesses with a turnkey service that not only generates positive reviews; it also attracts more customers or clients. It truly matters what people are saying about you online. We can help ensure that they are saying good things about your business. Please contact us today for more information. We look forward to working with you.
