5 Common Mistakes Local Businesses Make on Google My Business (And How to Fix Them)

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5 Common Mistakes Local Businesses Make on Google My Business (And How to Fix Them)

5 Common Mistakes Local Businesses Make on Google My Business (And How to Fix Them)

In today’s digital marketplace, your Google My Business (GMB) profile is more than just an online listing; it’s a crucial element of your local SEO strategy. However, many local businesses fall short in leveraging their GMB profiles effectively, missing out on potential growth opportunities. This post will explore the top five mistakes local businesses make on Google My Business and provide actionable solutions to fix them, positioning your business for online success.

1. Incomplete or Inaccurate Information

The Mistake: Many businesses fail to fully complete their GMB profile or keep it updated, leading to missed customer interactions.

 

The Fix: Ensure all sections of your GMB profile are filled out accurately, including your business name, address, phone number, and hours of operation. Regularly review your profile to keep it up-to-date.

 

2. Not Utilizing Google Reviews

The Mistake: Underestimating the power of Google reviews can significantly impact your local SEO and customer trust.

 

The Fix: Actively encourage satisfied customers to leave reviews. Respond to all reviews promptly and professionally, showing that you value customer feedback.

3. Poor Quality Photos

The Mistake: Profiles with outdated or low-quality photos fail to capture the interest of potential customers.

The Fix: Upload high-quality, recent photos of your business, products, and services. Regularly update your photo gallery to keep your profile engaging.

4. Ignoring Posts and Updates

The Mistake: Not posting updates or utilizing the GMB posts feature can make your business appear inactive.

 

The Fix: Use GMB posts to share updates, promotions, events, and news, keeping your profile active and informing potential customers about what’s new.

5. Not Optimizing for Keywords

The Mistake: Many businesses overlook the importance of including relevant keywords in their GMB profile, which affects their visibility in search results.

 

The Fix: Incorporate relevant keywords into your business description and posts. Conduct keyword research to ensure you’re using terms your potential customers are searching for.

 

Conclusion

 

Avoiding these common mistakes can dramatically improve your Google My Business profile’s effectiveness, boosting your visibility in local search results and attracting more customers. Thrive Reviews specializes in optimizing GMB profiles and managing online reviews to help local businesses thrive online.

 

Ready to Enhance Your Online Presence?

 

Take the first step towards optimizing your Google My Business profile and harnessing the full potential of online reviews. Visit Thrive Reviews to book a live demo and discover how we can help your business grow.

 

Book Your Live Demo Now at Thrive Reviews

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Avoid Feeling Overwhelmed: Use Thrive Reviews To Make It Easy

Gathering reviews for your business doesn’t have to be stressful. Avoid feeling overwhelmed you can follow the example of many companies and use an online reputation management tool, such as Thrive Reviews, to help you quickly build your positive reviews to attract more customers.

Thrive Reviews helps many types of businesses simplify and improve the process of asking for and responding to reviews. Thrive Reviews’ done-for-you system makes it easy on your employees to get reviews in the field, by email or text message and successfully manage and improve your business’ online reputation.

Hiring a professional online reputation service to gather reviews for your business can be vital for your future lead generation and ensuring more repeat customers.

 

 

 

Show Off Good Online Reviews

If you want to get more reviews on Google, show off the ones you have. If you get an excellent review from someone, go ahead and add it to your business website and social media sites. You will be encouraging other people to write great reviews so they can get the recognition they deserve.

Send Out Reminders Periodically

If you want to keep getting new reviews on Google, just keep sending out reminders. You can send emails, traditional letters or add links to your business cards letting people know where you want them to go leave reviews for you. You have to remember that the more reviews you have the more people will feel like they can trust you. It is a known fact that people feel better doing business with a company that has hundreds of reviews instead of a company that just has a few. Having a lot of reviews on Google will make you a trustworthy and credible business.

Deal With All of Your Feedback

It is important to deal with all of your feedback in the right way. Positive feedback should always be liked and appreciated. Negative feedback can serve as a lesson. If something was done wrong at your company, you can learn about it and try to fix it. Just by responding to negative feedback, you are showing your clients that you care about their opinion. If you can fix problems, go ahead and do so. Then ask for an updated review. Most people will be more than happy to update a bad review if you worked to remedy the issue.

Offer Incentives

If you want to have the most reviews possible, offer incentives to both your clients and your employees. For example, you can offer a discount to all of your clients who can prove they left a review for you. You can also entice your employees to work hard for reviews by having a contest and giving away prizes to those who get your company the most reviews. By working hard to get more reviews on Google, you can enjoy watching your ranking rise.

Online Reviews Will Help You Gain Business

If you want to have a business that’s continuously growing, keep inviting people to add more reviews on Google. The more reviews you have, the easier your website will be to find when people are searching for what you have to offer online. Honest reviews can let people know about you before they decide to hire you. They can be a credible way to get new clients and can help you keep a good relationship with your past clients.

Curious to hear how Thrive Reviews
can help your business?

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