Let’s delve into the impact of online reviews: A staggering 93% of consumers are swayed by them.
Shifting focus to Google: It dominates the search engine landscape with an impressive 86% market share, leaving Bing trailing far behind at 9%.
Combining these insights reveals the immense power of Google reviews for your business. It’s noteworthy that Google is responsible for hosting 73% of all business reviews online.
To broaden your online presence, enhance your customer reputation, and achieve a higher Google ranking, prioritizing Google reviews is essential.
In this article, we will explore:
Enhancing your Google reviews positively impacts every aspect of your business, including its reputation, search ranking, and ultimately, its revenue.
The rankings in the Local Pack are significantly affected by both the number and quality of reviews.
Boost lead generation and customer acquisition:
Here’s some additional data on Google reviews from BrightLocal to motivate you:
Start by claiming your profile to manage and respond to reviews.
Conduct a Google search combining your business name with its location.
If your business is already claimed and you’re the owner, you’ll find various options directly in the search results, as shown here:
If the business is not claimed you will see this message giving you the option to claim it.
Customers can post Google reviews by locating your Google Business Profile, going to the reviews section, and selecting “write a review.”
This process is quick and straightforward, often completed more rapidly than explaining it.
To simplify it further, create a Google review link to share directly with your customers, bypassing the need for a multi-step procedure.
Use a website like bitly.com to shorten the link so it’s easier to copy/paste to your customers
Ensure your review solicitation practices comply with Google’s guidelines to maintain the integrity of your reviews.
You can read up on Googles polices here. You don’t want to pay for reviews. This will KILL your Google Profile and Google will block & remove you. It may seem like an easy fix but trust us, its not worth it!