According to statista.com, approximately 70 percent of online shoppers read between one and six customer reviews prior to making a purchasing decision in 2021. It almost goes without saying that the vast majority of consumers not only trusts online reviews, but also relies on them. Furthermore, consumers who make online purchases on a regular basis are even more likely to utilize online reviews. As you can clearly see it’s incredibly important to start or enhance your online review program.
So, how can you get more online reviews? The following tips will help you achieve your goal.
- Post Requests For Online Reviews On Your Social Media Platforms
Do you have a strong social media presence? In essence, do your potential customers or clients follow your business on social media? If so, simply ask your customers or clients to provide an online review of your products, services, and company as a whole. Chances are high that a significant portion of your followers will provide you with an online review. Once again, people like to talk.
- Make It As Simple As Possible For People To Review Your Business Online
People like to talk, but they also get frustrated easily and are quick to abandon things. That’s why you need to make it as easy as possible for consumers to review your business. In essence, it’s important to send your customers or clients directly to the online review process. Do not make them navigate multiple pages to get there. You need to keep in mind that if reviewing your business becomes a hassle in any manner, they will either give up or it will negatively reflect in their review.
- Conduct An Email Campaign
Did you know that email is still an incredibly valuable form of marketing? People read dozens if not hundreds of emails on a daily basis. The vast majority of consumers rely on email as a main form of communication. It is also quite cost effective. That means you should use email to your advantage when it comes to asking for online reviews. A simple email with a request to review your products or services tends to work best. An email campaign is an easy way to improve your conversion rate.
In conclusion, the tips as listed above will greatly help your online review attainment rate in a significant manner. You also need to keep in mind that your online reviews program is a constantly evolving strategy. It will take a bit of time to build up, but before you know it you will surpass your competition.
Thrive Online Reputation Management provides businesses with a turnkey service that not only generates positive reviews; it also attracts more customers or clients. It truly matters what people are saying about you online. We can help ensure that they are saying good things about your business. Contact us today to schedule a live demo of our solution!
