How to Post Updates to Your Google Business Profile (Step-by-Step Guide)
Your Google Business Profile (GBP) is one of the most powerful tools to attract customers, improve your local search ranking, and keep people engaged with your business. Regularly posting updates ensures that your customers stay informed about promotions, events, and important changes.
Google itself encourages businesses to keep their profiles active to improve visibility in search results. According to this Google support article, adding updates helps businesses stay connected with customers, highlight key offers, and boost engagement on Google Search and Maps.
If you’re not posting updates, you might be missing out on valuable traffic and customer interactions. A well-maintained profile signals to Google (and potential customers) that your business is active, relevant, and trustworthy.
Now, let’s dive into the step-by-step process to post updates using a web browser on your computer and the Google Maps app on your phone.
How to Post Updates to Your Google Business Profile on a Web Browser (Computer)
If you prefer to manage your Google Business Profile from your desktop or laptop, follow these steps:
Step 1: Sign in to Your Google Business Profile
- Open your web browser and go to Google Business Profile Manager.
- Click “Sign In” and enter the Google account associated with your business.
- If you manage multiple locations, select the business you want to update.
Step 2: Navigate to the “Add Update” Section
- Once on the dashboard, click “Posts” from the left-side menu.
- Click “Add Update” (sometimes labeled “Create Post”).
- Choose the type of update:
- Update – General business news, announcements, or changes.
- Offer – Discounts, promotions, or limited-time deals.
- Event – Special occasions, sales, or in-store activities.
- Product – Showcase a specific item you sell.
Step 3: Create and Customize Your Post
Each post type has different fields. Here’s what to include:
General Update
- Enter a clear and concise description (e.g., “We’re now offering free delivery on all orders over $50!”).
- Add a Call-to-Action (CTA), such as “Learn More,” “Call Now,” or “Visit Us.”
Offers
- Title of the offer (e.g., “Buy One Get One Free on All Lattes”).
- Start and end date (for limited-time offers).
- Description of the deal.
- Coupon code (if applicable).
- Terms and conditions (optional but recommended).
Events
- Event name (e.g., “Grand Opening Celebration”).
- Date and time of the event.
- Short description of what attendees can expect.
Product Posts
- Product name (e.g., “Wireless Noise-Canceling Headphones”).
- Description with key features and benefits.
- Price (optional).
- A link to purchase (if applicable).
Step 4: Add Images or Videos
- Click the camera icon to upload an image.
- Ensure it is at least 400 x 300 pixels in JPG or PNG format.
- If adding a video, keep it under 30 seconds for best engagement.
Step 5: Preview and Publish
- Click “Preview” to check your post before publishing.
- Make sure there are no typos or missing details.
- If everything looks good, click “Post” to publish.
Your post will now appear on Google Search and Google Maps under your business profile.
How to Post Updates Using the Google Maps App (iPhone & Android)
If you’re on the go, posting updates from your Google Maps app is quick and simple.
Step 1: Open the Google Maps App
- Download the Google Maps app from the App Store (iPhone) or Google Play Store (Android) if you don’t already have it.
- Open the app and sign in with the Google account linked to your business.
Step 2: Access Your Business Profile
- Tap your profile picture in the top-right corner.
- Select “Your Business Profiles.”
- If you manage multiple businesses, select the correct one.
Step 3: Create a Post
- Scroll down and tap “Promote” (sometimes labeled “Add Update”).
- Tap “Add Update” and select the type of post:
- Update – Share news or business announcements.
- Offer – Highlight limited-time discounts or promotions.
- Event – Provide details on upcoming events.
- Product – Showcase a featured item.
Step 4: Add Your Content
- Type your post description in a way that’s clear and engaging.
- Tap “Add Photo” or “Add Video” to upload visuals.
- If it’s an Offer, Event, or Product, enter key details like:
- Title
- Date and time
- Coupon code (if applicable)
- Link to purchase
Step 5: Publish Your Post
- Tap “Preview” to check your update.
- If everything looks correct, tap “Post” to publish.
Your post will now be visible on Google Search and Maps for potential customers to see.
Why You Should Post Regularly on Your Google Business Profile
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Increases visibility – Frequent updates help your business rank higher in Google Search.
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Engages customers – Keeps your audience informed about promotions, new products, and special events.
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Drives conversions – Posts with CTAs encourage more visits, calls, and sales.
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Boosts credibility – An active profile signals trustworthiness to potential customers.
Final Thoughts
Posting updates to your Google Business Profile is an easy but powerful way to improve customer engagement and attract more traffic. Whether you’re at your computer or using your phone, keeping your profile updated ensures your business remains visible and relevant in search results.
Don’t wait—start posting updates today and keep your customers informed!
