The bottom line is that the reputation of your business can make or break your entire organization. The good news is that the proper reputation management Reputation Management Software and review management service can help your business thrive let alone survive. So, what exactly is reputation management and review management and how do they work? Reputation management is a comprehensive business strategy that is built around producing a positive public perception about your business. The process of reputation management includes monitoring your business’s reputation, and addressing any and all customer or client feedback that can damage your reputation.
It also includes utilizing strategies that not only solve issues, but also go a long way in preventing damage to your company’s reputation. Reputation management works by both monitoring and managing your business’s reputation across the Internet while making certain that your organization is appropriately represented. A good reputation management program will ensure that your potential customers or clients are left with a positive impression of what your business is and what it does. Review management has the same ultimate goal, however the approach is different.
That being stated, both reputation management and review management are equally important and should be utilized in conjunction with each other. So, what exactly is review management? In essence, review management is a business strategy that centers on analyzing, monitoring, and responding to reviews about your business. It also helps generate positive reviews across numerous review-based websites online. The goal of review management is to help your company’s overall marketing strategy in order to increase the general performance of your business.
Did you know that according to a recent study approximately 72% of consumers would not take action regarding buying decisions before they read reviews? In addition, approximately 94% of consumers claim that a negative review has convinced them to avoid purchasing products and or services from businesses. If you own or operate a small to mid size business, or are in charge of branding for a large corporation it’s important to know that your online reviews will play an important role that directly affects the reputation of your organization. It also has a direct impact on your revenue.
Thrive Online Reputation Management provides businesses with a turnkey service that not only generates positive reviews; it also attracts more customers or clients. It truly matters what people are saying about you online. We can help ensure that they are saying good things about your business. Please contact us today for more information. We look forward to working with you.
