30 Must-Have Photos to Transform Your Google Business Profile
Unlock the full potential of your Google Business Profile with captivating photos! Discover 30 types of images that can significantly boost your local business's online appeal and drive customer engagement.

Share This Post

30 Must-Have Photos to Transform Your Google Business Profile

Businesses with photos are more likely to receive requests for driving directions to their location, as well as clicks through to their websites, than businesses that don’t have photos.” — Google

Before you upload ANY photos to your Google Business Profile, make sure you are following the Google Photo and Video guidelines.  It’s super important to take this one step first.

Google Photo guidelines

Your photos look best on Google if they meet the following standards:

  • Format: JPG or PNG.
  • Size: Between 10 KB and 5 MB.
  • Recommended resolution: 720 px tall, 720 px wide.
  • Minimum resolution: 250 px tall, 250 px wide.
  • Quality: The photo should be in focus and well lit, and have no significant alterations or excessive use of filters. In other words, the image should represent reality.

Google Video guidelines

Make sure your videos meet the following requirements:

  • Duration: Up to 30 seconds long

  • File size: Up to 75 MB

  • Resolution: 720p or higher

Enhancing your Google Business Profile with diverse photos can significantly boost your business’s profitability. While technical guidelines and photo topic suggestions are available, they may not fully ignite your creativity. This guide aims to fill that gap, transforming your photo section into a key element of your local business marketing strategy. While hiring a Google-trusted photographer is an option for professional quality, this focus is on do-it-yourself photography using your phone or camera. For more detailed guidelines check the original source.

1. The Perfect Exterior Shot: Capture the essence of your business’s facade. A clear, inviting photo of your exterior, like a charming Italian restaurant, is crucial. It helps customers recognize your location instantly.

This shot of Avecina Medical shows the outside of the location so you know what it looks like and what they are located next to.  

For retail and physical storefront businesses, it’s advantageous to use an exterior photo of your establishment as the main cover image for your Google Business Profile. This can be done by accessing the “Add Photo” section in the New Merchant Experience management tool. You’ll find this option when you log into your Google Business account under the “Add Photo” tab. 

Service area businesses (SAB) that don’t have physical locations should have cover photos of company vehicles or projects they completed.

2. The Neighborhood Context: Give a street-level snapshot that includes nearby landmarks or unique features, making it easier for customers to locate you. 

3. Inside Views – No People: Some customers prefer a neat, people-free look at your space. A wide, well-lit shot lets them visualize themselves in your setting.

4. Inside Views – With a Buzz: Contrast the empty views with lively images showing your business in action, buzzing with happy customers.

5. Common Area Charm: Whether it’s a cozy lounge or a vibrant waiting area, capture these shared spaces to show you care about customer comfort.

6. Rooms that Invite: If you’re in hospitality, clean and well-presented room photos are a must. They give a glimpse of the comfort and style you offer.

The Pendry Hotel Chicago  exemplifies the importance of clear and simple room photographs in their presentation. For any accommodation business, whether offering short-term or long-term stays, prioritizing high-quality room images is essential to attract guests.

7. Amenities and Unique Offers: Highlight every little extra you provide, from outdoor dining to special events, showcasing your dedication to customer service.

  • Wheelchair access

  • Restrooms

  • Child-friendly service or amenities

  • Parking

  • COVID safety offerings or protocols like masked hours, delivery, or curbside pickup

  • Outdoor service

  • Multi-lingual services

  • Payments accepted

  • Live entertainment

  • Special events, such as lectures or workshops

  • Views

  • Room service

  • Late-night service

  • One-on-one service

  • Courtesy vehicles

  • Special hours or discounts for different groups, like 10% off on seniors’ shopping day

  • Special occasion offers or services, like free birthday cake or private banquet rooms

  • Pet-friendliness

8. A Legacy in Pictures: Photos that show your business’s history or long-standing presence in the community can be powerful, conveying trust and stability.

Like the Union Oyster House in Boston.  Show off how old you are and how long you have been around.  Customer love this when deciding where to spend money. 

9. Mission-Driven Imagery: If your business has a mission statement or core values, share them through photos of signage or displays.

Here is a great example of the NTBA mission statement. They took a photo and added it to the Google Busines Profile.

10. Proud Attributes: Showcase any special identities your business holds – be it family-owned, eco-friendly, or community-oriented.

Just like the one of World Wide Woman’s members places this image on her store front.   

11. Branded Vehicles: For service-oriented businesses, images of branded vehicles add a layer of professionalism and reliability.

12. Uniformed Professionals: Photos of staff in uniform underscore your business’s professionalism and commitment to quality service.

13. Real-World Experiences: Authentic customer experiences, captured in real-time, speak louder than any stock photo ever could.

14. Selfie Hotspots: If your location has a picturesque spot, it’s a perfect opportunity for customer engagement and organic promotion.

15. Operational Transparency: A visual reminder of your business hours, especially if displayed artistically, can be both practical and charming.

16. Shelfies and Inventory: Show off your product range with ‘shelfies’ that invite customers to browse and shop.

17. Standout Products: High-quality images of your best-selling items help customers make informed decisions.

18. Appetizing Presentations: For food-related businesses, irresistible images of your dishes can be a feast for the eyes.

19. Action Shots of Staff: Photos of your team in action, be it in the kitchen or on the job site, highlight your expertise and commitment.

20. The Art of Creation: Photos capturing the creation process, especially for artisan or bespoke products, tell a story of craftsmanship.

21. Before & After Shots: Before-and-after shots are compelling, showcasing the tangible impact of your services or products.

22. Completed Project Pride: Showcase your completed projects, especially those that highlight your skill and creativity.

23. Faces of the Business: Warm, approachable photos of owners and staff create a connection with potential customers.  Showcase your staff and the owner.  Make yourself REAL to the prospective customers.  Remember, people buy from people! 

24. The Team Spirit: A group photo of your team can convey a sense of unity and friendliness.

25. Genuine Interactions: Images of staff engaging with customers not only show service quality but also build trust.

26. Customer Satisfaction: Happy customers captured in your business environment can be your best advertisement.

27. Visual Testimonials and Reviews: Combine customer reviews with relevant images for a powerful, trust-building tool. Reviews are SOOO important to your business.  That’s whey Thrive Reviews helps you get more reviews then you could ever imagine!  

28. Brand Recognition: Ensure your logo is prominently displayed, reinforcing brand identity.

29. Visual Announcements: Use photos to announce new services, special offers, or unique aspects of your business.

30. Seasonal and Special Moments: Capture the uniqueness of different seasons or special events at your business, adding a dynamic feel to your profile.

Conclusion: Elevate your Google Business Profile with these photo ideas. Creative, high-quality images not only enhance your online presence but also build a stronger connection with your audience. Embrace this opportunity to showcase the best of your business visually!

Don’t forget to download your free checklist below.  

Curious to hear how Thrive Reviews
can help your business?

Avoid Feeling Overwhelmed: Use Thrive Reviews To Make It Easy

Gathering reviews for your business doesn’t have to be stressful. Avoid feeling overwhelmed you can follow the example of many companies and use an online reputation management tool, such as Thrive Reviews, to help you quickly build your positive reviews to attract more customers.

Thrive Reviews helps many types of businesses simplify and improve the process of asking for and responding to reviews. Thrive Reviews’ done-for-you system makes it easy on your employees to get reviews in the field, by email or text message and successfully manage and improve your business’ online reputation.

Hiring a professional online reputation service to gather reviews for your business can be vital for your future lead generation and ensuring more repeat customers.

 

 

 

Show Off Good Online Reviews

If you want to get more reviews on Google, show off the ones you have. If you get an excellent review from someone, go ahead and add it to your business website and social media sites. You will be encouraging other people to write great reviews so they can get the recognition they deserve.

Send Out Reminders Periodically

If you want to keep getting new reviews on Google, just keep sending out reminders. You can send emails, traditional letters or add links to your business cards letting people know where you want them to go leave reviews for you. You have to remember that the more reviews you have the more people will feel like they can trust you. It is a known fact that people feel better doing business with a company that has hundreds of reviews instead of a company that just has a few. Having a lot of reviews on Google will make you a trustworthy and credible business.

Deal With All of Your Feedback

It is important to deal with all of your feedback in the right way. Positive feedback should always be liked and appreciated. Negative feedback can serve as a lesson. If something was done wrong at your company, you can learn about it and try to fix it. Just by responding to negative feedback, you are showing your clients that you care about their opinion. If you can fix problems, go ahead and do so. Then ask for an updated review. Most people will be more than happy to update a bad review if you worked to remedy the issue.

Offer Incentives

If you want to have the most reviews possible, offer incentives to both your clients and your employees. For example, you can offer a discount to all of your clients who can prove they left a review for you. You can also entice your employees to work hard for reviews by having a contest and giving away prizes to those who get your company the most reviews. By working hard to get more reviews on Google, you can enjoy watching your ranking rise.

Online Reviews Will Help You Gain Business

If you want to have a business that’s continuously growing, keep inviting people to add more reviews on Google. The more reviews you have, the easier your website will be to find when people are searching for what you have to offer online. Honest reviews can let people know about you before they decide to hire you. They can be a credible way to get new clients and can help you keep a good relationship with your past clients.

Curious to hear how Thrive Reviews
can help your business?

More Case Reviews

Avecina Medial Urgent Care

Urgent Care Case Study

Case StudyUrgent Care Increased Google Reviews By 420% And Secured #1 Spot On Google Maps In Just A Year Challenge This Florida-based company manages and

Read More »
Watch Demo Book A Time

Free Checklist: 30 Must-Have Photos to Transform Your Google Business Profile